ESPRESSO FIELD GUIDE

How to use AI safely in product-data operations

AI can accelerate classification, attribute extraction, normalization and multilingual drafting, but it should not become the source of truth. Reliable product-data workflows constrain the output to a schema, retain source evidence, validate channel rules and route uncertain records to human review.

Choose bounded tasks

Good tasks have clear inputs and verifiable outputs: mapping a source category to a controlled taxonomy, extracting stated dimensions, normalizing units or drafting a localized description from approved facts. Do not ask a model to invent missing GTINs, compatibility, materials, compliance claims, prices or availability.

Preserve provenance

Store the source field or document, transformation version, generated value, confidence or review status and final approved value. Provenance makes corrections possible and prevents generated text from silently replacing authoritative data.

Validate structure and meaning

Validate types, permitted values, required fields, length and taxonomy fit before publishing. Then apply semantic checks: a valid number can still use the wrong unit, and a fluent translation can still alter a product claim. Google’s Merchant API distinguishes submitted product input from the processed product and its validation state; check both submission and downstream result.

Use human review where risk is high

Review regulated claims, safety information, compatibility, technical specifications and low-confidence mappings. Sampling alone is unsuitable when one wrong value can create legal, commercial or customer-service risk.

Measure the workflow

Track acceptance, rejection reasons, correction categories and drift by model or prompt version. Measure the quality of approved fields, not just the number of generated records.

Common questions

Can AI create missing product specifications?

No; it can transform supported facts, but unknown specifications should remain missing or be sourced.

Which fields need human review?

Safety, compliance, compatibility, regulated claims and uncertain technical attributes.

Can AI translate marketplace content?

Yes, with approved source facts, terminology, language rules and validation.

How is hallucination reduced?

Restrict inputs, require structured outputs, prohibit unsupported fields and keep review evidence.

Sources

Discuss your project

Tell us which systems, channels and operational bottlenecks you need to connect.

AI for Product Data: A Controlled Workflow